← All work
Hospitality/2024

Kestrel Coffee

Brand, signage, and packaging for a flagship cafe opening.

Summary

End-to-end physical brand rollout — from logo to menu boards to oat milk cartons.

What we did

A complete physical brand system for a flagship coffee opening — identity, exterior signage, interior wayfinding, menu boards, retail bags, cups, and the launch print campaign across the neighborhood. Day-one foot traffic exceeded forecast by 40% and the location hit profitability inside its first quarter.

+40%
opening foot traffic
Q1
to profitability
1
very tired barista

Your brand already
deserves attention.

Now it needs infrastructure. Let's build the media engine that runs underneath the growth.